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The Hyperdrive Family of Companies and You

Welcome… We’re glad you logged on and we think you will find the following few paragraphs interesting.
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Our Story
The Hyperdrive Family of Companies is the only automotive related combined vendor that actually shares in the accountability for its dealer client’s success all the way from website conversion, lead counts, e-sales & BDC results to approval and roll rates. There aren’t many aspects of the business that we don’t take some degree of accountability for. Dealers agree that most vendors are more interested in providing products that stand on their own as apposed to a group of connected products that risk putting their companies in the crosshairs of a dealer. We opted to take the road less traveled.
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We realized that a dealer is forced to be an expert in areas they probably never meant to sign up for when they first jumped into the business. That, however, is exactly what it takes to be successful as a dealer.We decided to align ourselves with that same burden and bring unparalleled expertise that addresses the primary points of profitability for today’s dealerships.We don’t focus on everything but we have mastered what counts.To focus on a small sliver of the industry while not being connected to the whole picture puts many trainers, vendors and consultants on the outside looking in on a dealer’s success. You will not find that here at the Hyperdrive Family of Companies.

Have even a casual conversation with us just once and you will be left with an everlasting positive impression.

Lead-to-Lender™

We tackle everything from Lead-to-Lender™. We originally started designing website platforms back in 1999 because we found a way to create a certain visually-induced reaction in a prospect’s brain that makes them want to submit a sales lead. Today our average website conversion rate is around 30-36 percent of visitors that end up submitting sales leads. The rest of the industry still hovers around 2.3 percent by comparison. Yes, that means we can re-build any dealers website in the nation no matter how remarkable it is and it will be like a fire hose of leads blasting the dealership. Not because of what is on the site but because of how it makes the over-stressed car buyer subconsciously feel once they logon. The conversion we are able to produce on the web gives the dealer the opportunity to maximize the rest of the sales process.

Mastery Council LLC

The next step was internet sales and BDC systems. In a world where today’s BDC training and systems consist of “Debbie the Time Life Operator Syndrome”, we decided to create the Mastery Council BDC and Internet sales system. The result has been so effective that we can walk into any dealership and document an over 90 percent internet lead to contact rate, a 96 percent appointment set rate and an 80+ percent show rate. Yes, you heard that correctly and no, it’s not fiction. That’s 69+ percent of all leads in the door.Today we deliver this side of our business through the Mastery Council LLC.

Hyperdrive Media LLC

Next order of business was marketing. It doesn’t matter how well your website converts if you don’t know how to market it. By the time I would get done going through advertising invoices and of course solving the traffic problem, the dealer in question would have already lost thousands in gross. So the next step was to start a proprietary media company that would exclusively serve our dealer base and thus Hyperdrive Media LLC was born in 2006. It was a smart move that is resulting in some serious Ninja-Jedi advertising methodologies, which is making our dealers a grip of cash.

Mastering The Art of Special Finance

In the end it doesn’t matter how many leads you have, how well you dominate the market, how many bodies you drag in the door or how many want to buy.If your special finance penetration is suffering and you can’t get enough people in cars you’re missing a ton of opportunity. So we stumbled across what we believed was the best working special finance guy in the country at a dealer 20 meeting in Denver and made him an offer on behalf of our dealer group. Today this new division of the Mastery Council is dedicated to special finance excellence and more importantly deal monitoring. This has led to incredible special lender arrangements exclusively for our dealer group, in an effort to help shield them from the typical lender ups-and-downs that are common to the industry.The result is becoming a landslide of success.

Talk to us, then compare us to anyone in our industry and decide for yourself.We think you’ll drink the Koolaid and make more money than would otherwise be possible as a result.At Hyperdrive we get dealers paid for their efforts.Paid for what they already bring to the table.Paid and paid well.

Thank you for tuning in.

Eddie Coleman
Founder

Hyperdrive Dealers Speak Out